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PROJECT
OVERVIEW
Visual Brand Identity
Mood board, brand identity: color palate, fonts, logo design, guidelines
Creative Direction
& Label Design
Two label variation designs, product mock-up
Product Photos, Video
& Content Creation
Campaign strategy, staging, prop sourcing, photography, videography
CONCEPT TO PRODUCT
The Cloud House Creative team developed the concept of Noo Day: an innovative nootropic and adaptogen beverage in a bottle to be shared during social occasions. We devised this brand from its initial conception to the product mock-up, capturing and producing an effective marketing campaign, devising the logo and brand guidelines.
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