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  • Writer's pictureFelica Harder

Why Your Online Business Should Meet Your Customers In-Person

Online businesses have unprecedented access to customers but often miss out on connecting with them in real life. Meeting your customers in person is a great way to build a lasting relationship and create a more personal connection with them. It can be a powerful tool for boosting customer loyalty, driving sales, and creating a positive brand image. Hosting events to meet your customers in person can also be a great way to increase engagement and introduce your business to a larger audience. In this blog post, we'll discuss three reasons why you should meet your customers in person and provide tips on how to host the perfect event.


People buy from people.


"People buy from people" is a fundamental concept in relationship selling. Successful communication with leads and prospects is paramount, and the human touch enables a genuine relationship and trust between the two parties. Relationship selling is about understanding what matters to the customer and communicating the value they can bring. People buy from people they trust.

Sales teams face a growing need for trust as sellers need help to humanize their sales processes. The McKinsey study found that 76% said a meeting in person was a personal touch that indicated how much a supplier valued them. Additionally, 59% of customers say they would buy from a supplier on the condition that they'd met in person before.


You'll learn more about your customers


When your online business meets its customers in real life, it can be an excellent opportunity to learn more about them. Listening to customer feedback and responding to it is a key part of any business strategy, but when you have the chance to connect with customers face-to-face, it can make a big difference. By really taking the time to understand their needs and preferences, you can create an environment where customers feel valued and respected. Fostering trust and loyalty between the business and its customers helps you to build relationships that will benefit both sides in the long run. Additionally, connecting with customers in real life can give you insights into their personalities, interests, and opinions that you may not have been able to discover through online interactions alone. By engaging with customers in person, you can better understand who your customers are and how best to serve them.


It's a great marketing opportunity


Events are a fantastic way to engage the community and create content. You can use the event's pictures and videos to produce interesting content for blogs, social media, and other platforms. Also, it's a fantastic technique to encourage conversation and build customer rapport.

Events are also excellent for enhancing your brand's reputation. When your clients come to the event, they will understand that they can rely on you and that you are willing to go above and beyond for them. The event will probably result in favorable news coverage for you, enhancing your brand's visibility.


By meeting your customers in person, you'll be able to create deeper relationships, gain valuable insights, build trust, and show that you value them as customers. Hosting an event for your online business is a great way to make this connection and develop long-term relationships with your customers.


At Cloudhouse Creative, we understand the importance of hosting events and the value it can bring to your business. Our experienced team can work with you to plan and execute an event that meets your business's unique needs and goals. Whether you're looking to boost customer engagement, drive sales, or simply connect with your customers on a more personal level, we're here to help.


Contact us today to learn more about our event services and how we can help you host the perfect event to meet your customers in person that represents your online identity and core values. We look forward to hearing from you!


Businesses today have extraordinary reach to customers but oftentimes fail to engage with them on a personal level. Connecting with them in real life can strengthen the bond between the customer and the business and encouraging loyalty. Additionally, this face-to-face interaction is beneficial for increasing brand visibility and developing a positive public image. Planning events for customers to meet in person is an effective way to increase engagement and draw a larger crowd. Let’s explore benefits of in-person customer meet-ups and retail events.



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